At TECNA's summer conference, we heard from Ari Huczkowski, CEO of Finland's Otaniemi Technology Hub and Jaime Parada, CEO and President of Mexico's Monterrey International City of Knowledge. Both spoke of international opportunities for markets, talent, partners & suppliers - and this article below gives entrepreneurs a list of ways to plan to be international from the get-go!
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New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate.
Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance.
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process:
- Pick your company and product names carefully.
- Anticipate greater growth outside of North America.
- Reinforce your brand in international markets.
Read more tips, the full article on Startup Professionals Musings, click here.
