"Guy Kawasaki, has irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent over-enthusiasm or over-confidence that can kill your deal.
At any rate, here is my summary of the top ten from my experience with hundreds of elevator pitches, business plans, and executive presentations:
“Our product is truly disruptive technology.” If your product really represents a paradigm shift, you probably haven’t figured out yet what problem it solves. At best we can count on it taking many years to catch on, just like other disruptive technologies before you. No investor wants to wait that long for his return, or fund the years of waiting."
Read the full article on Startup Professionals Musings - nice articles there!